Content Marketing Planning
Content marketing has played an important role in the marketing mix for both B2B and B2C marketers for a while now. Ninety-five percent of B2B customers view content as a marker of trust when evaluating a business, Best companies to work pk which makes it indispensable for B2B marketers. While consumer marketers had to make drastic changes to their content marketing plans as a result of the pandemic, the importance of content grew as more people turned to digital marketing agency channels for information than ever before. According to SEMRush, about 68% of marketers expected to increase their content marketing budgets between 2020 and 2021. Content marketing is also maturing across the board. For this article, Trust Insights compared 10,000 articles about content marketing from 2015 till August 2021. It tracked how frequently occurring words and phrases changed over the years. One trend saw discussions of tactical topics around blogs, native adverti...